Press release
Metro Radio Arena Helps Meet Ticket Hotline
Demand with ntl:Telewest Business
- Voice and data services make ticket sales and enquiries easier
for north east’s largest conference and exhibition venue
- 24/7 hotline ticket number becomes primary channel for customer
enquiries and bookings
- Inbound call management ensures all calls to box office are
routed quickly and resolved promptly
14th June, 2007. ntl:Telewest Business, part
of the Virgin Media Group, today announced that it is helping the
Metro Radio Arena in Newcastle to meet demand for tickets and
answer customer enquiries faster. The largest concert and
exhibition venue in the north east of England, it is using voice
and data services from ntl:Telewest Business to enable more
sophisticated call handling and information management.
The Metro Radio Arena offers a 24 hour a day,
seven days a week booking number as a primary channel for customers
wanting to obtain tickets for events. Customers are also able to
book by post, in person or via the web.
ntl:Telewest Business provides a
non-geographic number service for the box office booking line and
all calls are managed using ntl:Telewest Business’ inbound call
management service. The in-bound call management technology routes
calls intelligently to available executives and has the flexibility
to cope with peaks in ticket demand for major events, which
typically sell out within days of them going on sale.
“The ticket hotline is one of the main
opportunities that we have to interact with our customers, apart
from when they come to an event, so it is critical that calls are
answered quickly and routed properly. Getting tickets can be a
frustration for fans wanting to go to any show, and we’re doing all
we can to make that experience easier. The power and sophistication
of the ntl:Telewest Business services ensures that we are able to
maintain high levels of customer service and satisfaction,” said
Paul Tappenden, Marketing Director for the Metro Radio Arena.
“The peaks around customer events mean that
ticket booking offices are one of the most demanding telephony
applications. Metro Radio Arena has become an ideal example of how
a major venue can manage ticket demand well and create greater
satisfaction for its customers,” said Alan Worthing, Business Sales
Manager for ntl:Telewest Business in the north east.
ntl:Telewest Business also provides internet
connectivity for the box office, concert crews, events exhibitors
and operational staff at the Metro Radio Arena to assist in the
management of daily operations and special events.
The Metro Radio Arena, located on the banks of
the River Tyne in central Newcastle, is owned and operated by SMG
Europe, the largest operator of sports and entertainment venues in
the UK and Europe. The purpose-built venue opened in 1995 and
has a capacity of 11,400.
About ntl:Telewest
Business
ntl:Telewest Business, part of the UK’s second
largest fixed-line telecommunications company, is a leading
communications provider to businesses, public sector organisations
and service providers in the UK. It delivers a complete portfolio
of voice, data and internet solutions nation-wide.
ntl:Telewest Business sales and support
teams are located across the UK, in close proximity to our
customers, as part of a commitment to deliver superior customer
service.
ntl:Telewest Business delivers services over
the Group’s £13bn investment in its state-of-the-art
infrastructure giving business customers access to the largest
alternative network in the UK.
ntl:Telewest Business is trusted to provide
critical communications to high profile customers
including: Heathrow's Terminal 5, Birmingham City Council and
Cambridge County Council.
For further information go to http://www.ntltelewestbusiness.co.uk/
Tara Flanagan, PR
Executive
ntl:Telewest
Business
T: 01256
753101
E: tara.flanagan2@ntl.com
Stephen Waddington, Press Office
Rainier PR
T: 020 7494 6584
E: swaddington@rainierpr.co.uk