South west communications
A study into how the south west has become the 'wired
west'
Overview
The south west of England has experienced a prosperous
commercial period in recent years, driven both by the exodus of
skilled people from other parts of the country and by many
businesses establishing a significant regional presence there.
In many cases, this success has been driven by communications
technology that enables the area to compete better on a national
and international level. One of the primary examples of this is the
decision by several major companies to locate large customer
contact or call centres in the area, as well as moves by major
financial institutions to locate large numbers of staff in the
region's towns and cities.
Today, the south west region has become the 'wired west,' as
more and more organisations look to use advanced communications
services to drive their growth.
Our aims
The aim of the study from ntl:Telewest Business' perspective was
to understand:
- Any commercial trends that can be revealed through an analysis
of communications service usage statistics in the south west
region
- How businesses in the south west are evolving and the impact
this is having on their communication needs
- Regional differences between towns and cities in the south west
in their use of advanced communications services
- What business' investment in their communications
infrastructure says about their forecast for the future.
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